Ditched – a great ad for dog rehoming

In this 30-second TV ad for the The Shelter Pet Project humour is used to help tackle some of the myths about pets from rehoming centres.

The Shelter Pet Project is a US joint venture between the Humane Society of the United States, Maddie’s Fund and the Ad Council. It’s goal is to give¬†shelter pets a voice. If you check out their website, you’ll see they’ve certainly achieved that.

And this ad is no exception!

[youtube]http://www.youtube.com/watch?v=2SKerU-PkbA[/youtube]

 

 

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