In this 30-second TV ad for the The Shelter Pet Project humour is used to help tackle some of the myths about pets from rehoming centres.
The Shelter Pet Project is a US joint venture between the Humane Society of the United States, Maddie’s Fund and the Ad Council. It’s goal is to give shelter pets a voice. If you check out their website, you’ll see they’ve certainly achieved that.
And this ad is no exception!