In this 30-second TV ad for the The Shelter Pet Project humour is used to help tackle some of the myths about pets from rehoming centres.

The Shelter Pet Project is a US joint venture between the Humane Society of the United States, Maddie’s Fund and the Ad Council. It’s goal is to give shelter pets a voice. If you check out their website, you’ll see they’ve certainly achieved that.

And this ad is no exception!

With the support of sponsors, we aim to be producing great ads for our own dog rehoming project soon.

You can also view this clip in a larger format on our Favourites list at the Adore Animals Foundation YouTube channel.