What We Do

The Adore Animals Foundation fosters positive relationships between humans and animals. Positive relationships based on protection, respect and care for all animals and their environments.

The Adore Animals Foundation believes in the power of communities and humanity. We encourage and facilitate animal organisations, corporates and communities working together to find suitable strategies to help animals in need.

We actively support the protection of animals; the preservation, protection and care of endangered species and other wildlife, and the protection of the environments on which these animals rely. We aim to inform and educate about animal issues and inspire positive solutions for change.

Our Objectives

We aim to achieve real and meaningful change in the way animals are treated by:
• promoting a culture that protects, respects and cares for all animals and promotes responsible pet ownership
• improving animal welfare, both in the home and in improving habitats in the wild
• protecting endangered species and their environments
• celebrating the diversity and wonder of the animal kingdom and the worth of positive relationships between humans and animals
• informing, educating and inspiring positive solutions for change

What We Value

• the worth of positive relationships between humans and animals
• environmental protection for wild animal habitats
• celebrating the diversity and wonderment of the animal kingdom
• a culture that protects, respects and cares for all animals
• responsible pet ownership
• professionalism in our activities
• being honest and ethical in all we undertake
• being true to our stated philosophy, values and objectives
• innovation in the ways we satisfy our charter
• expertise in our selected areas of operation
• flexibility in the way we engage with our supporters, the public and other parties
• compassion in the way we deal with humans and other animals

Our Strategy

Our ongoing strategy is based on providing structured support for approaches to positive relationships between humans and animals. Our activities and programs raise awareness levels across the community and create a more understanding climate for the protection, respect and care of all animals and their environments in Australia and overseas.

Strategic Alliances

The Adore Animals Foundation’s aim is to link our programs, events and publications to relevant bodies in Australia and overseas through various forms of cooperative activity.

Adore Animals Foundation’s programs, events and publications will be most effective when all parties act cohesively and in cooperation with a streamlined, united and mutually beneficial approach. After all, it’s about achieving positive outcomes for animals.

Projects, Events & Publications

By creating projects, events and publications which identify the benefits of a reverence for all animals, we can provide positive and long-lasting change – aimed at protecting, respecting and caring for animals.

Through proactive and measurable projects and publications, the Adore Animals Foundation aims to create positive relationships between humans and animals, across all ages and specific needs groups.

Operational Stuff

Adore Animals Foundation is a non-profit organisation established in September 2007. We have Charity Status as endorsed by the Australian Government as a charitable institution.

Our Foundation is run by a managing director who reports to our Board of Directors. We apply accountability, integrity, ethics and business savvy to uphold the values, objectives and philosophy of the Adore Animals Foundation.

The Foundation’s board members do not receive financial reward for their board roles – they volunteer their time as part of their commitment to animals and their environments.

We are audited each year.

Background

In 2005, Little Black Dog Publications launched Adore Animals magazine. In researching and then building the magazine, Little Black Dog Publications explored the animal industry and its many and varied needs, built strong relationships with non-profit organisations, other media, advertisers, communities and readers. Working with these organisations, the company saw a way to help. So, in 2007, CEO of Little Black Dog Publications and Adore Animals editor, Lisa Louden, founded the independent and not-for-profit Adore Animals Foundation.

The Foundation now runs programs, events and publications independently and in conjunction with other animal welfare organisations supported by various bodies, including promotional and media outlets across television, radio, press and online and other corporate organisations.